Archive for the 'business' Category

Is the old adage that first impressions count still valid when doing business in virtual worlds? You better believe it. Just because you can have movie star looks and a 15000 item wardrobe doesn’t mean you can shirk on the basics. I remember reading about a programmer that was attending a job [...]


Marketing 101

11Mar08

We’re currently putting together a new marketing package for Second Life developers and their clients. It’s amazing how many developers don’t seem to understand the first thing about marketing – that their job doesn’t end when the build is delivered, and it’s amazing how many of their clients don’t want to pay for it. [...]


The Commercial

Tutorial.


Recently a friend sent me this ad for a motion graphics artist:
We require artists to have strong design sense in term of graphic design and motion, be able to work as a team, have a good working attitude. Technique/skills required: Adobe AE, Photoshop, Illustrator, and 3D studio max (these are all compulsary).
Salary: talk later.
Working hour: [...]


Moby is offering some of his music to student and independent film-makers for free just as long as it’s not-for-profit. Even for commercial work you can apply for – what he calls – an easy licence with any money generated going to the humane society. While I haven’t tried to obtain a [...]


Recently we had a potential client come to us through an unusual source. While it’s nice to be able to expand our client base the source of it created a potential problem: trust.
There is always a problem with trusting a new client. Just as they have a problem with trusting you. Until [...]


In case you’re wondering why there hasn’t been anything posted here since July it is because we’ve been busy. Most of what we’ve been doing lately is under NDA so I can’t reveal any details, but I can tell you about a tale of woe and major crapworthiness.
It’s mid-August and we were called in [...]


Finally we’ve put together a promo for ourselves.


We’ve just completed a 15minute video primer on Doing Business in Second Life. The project has taken since February to collect all the necessary material. Fortunately we have a great team and Biscuit Carroll’s narration is superb. If you’re looking to do business in Second Life then this video is a must [...]


Probably the most problematic issue when making movies in Second Life is coordinating the troops. With the User Interface (UI) turned off – a necessity when doing a capture – it is easy to miss messages from cast or crew. One of the ways around that is using Skype thereby removing the need [...]